Conventional is boring. It’s ordinary. Nobody wants to be standard or commonplace. Unconventional, on the other hand, is interesting and stylish and exceptional. So, Let’s embrace unconventionality, because Quaker State believes being unconventional is where it’s at.

From Unique paths in life, to the idiosyncratic playing styles and eccentric pre-game rituals:
in this content series, we’ll celebrate what makes our players true originals.

My role in this project focused on the launch of the campaign and designing unique t-shirt and jacket patches to showcase the personalities of each player. Also, creating the launch social media posts for each player showcasing our campaign photography and each player’s unique personality within the campaign.

Designer: Regina Crisman Agency: PMG Client: Quaker State